FARMERS and rural communities could see increased access to mental health services through a new partnership between a global animal health brand and one of the nation’s biggest mental health support providers.

Zoetis Australia and Beyond Blue are teaming up again to tackle the increased need for mental health support across rural Australia. 

With the partnership already spanning eight years, Zoetis announced it aimed to raise $100,000 for Beyond Blue by the end of the year by donating $5 from each vaccine and drench sale.

Zoetis senior vice president Australia and New Zealand Lance Williams said the partnership went beyond “just financial support”. 

“It’s about fostering a culture of hope and resilience, ensuring that those facing mental health challenges know they are not alone and that help is available,” he said.

Mr Williams said the mental health journey was a collective effort, with many forms of support out there for each person. 

“Every act of kindness, no matter how seemingly small, carries immense significance,” he said.

“Whether it’s a simple check-in with a neighbour, a supportive conversation with a friend, or a compassionate gesture towards a work colleague, these actions contribute to building a community where mental health is prioritised and stigma is dismantled.

“By fostering connections and creating safe spaces for open dialogue, we can collectively normalise conversations about mental health and encourage help-seeking behaviour. 

“It’s about recognising that each person’s experience is unique and valid, and that seeking support is a sign of strength, not weakness.”

Beyond Blue board member Derek Schoen said it was vital for farmers and people in rural communities to maintain hope amidst adversity.

“Country people are resilient and tough, but the many challenges we face can take a toll on our mental health,” Mr Schoen said. 

“The repeated extreme weather events we’ve seen at the start of this year have added to these stresses.  

“I would encourage people to not lose hope and to seek support early.”

For Crystal Doyle of Mount Barker, access to mental health support was a lifesaver. 

Ms Doyle said building connections was one of the keys to maintaining good mental health. 

She said years of physical health issues took a toll on her social life and, subsequently, her mental health.

“I was constantly worried, on guard and anxious,” she said. 

“I withdrew from family and friends and developed chronic insomnia, uncontrolled hyperactivity and obsessive thinking. 

“I had no label for what I was feeling, as I had had these same patterns all through my childhood. 

“I didn’t recognise that I needed help.”

Following a GP referral to a psychologist, Ms Doyle said the relief was “unbelievable”.

For more information on how to support Beyond Blue and other mental health services, visit the Beyond Blue website. 

Anyone experiencing mental health distress is encouraged to contact the Beyond Blue support service on 1300 22 46 36.